SPRITUALITY…………………..Way to Business Management in Rural

Mostly Business is taken as a synonym of profit where spirituality stands for ultimate happiness and satisfaction. Are spirituality and profitability mutually exclusive?

   In spirituality we never think instant and more fragile benefits rather we go for long term everlasting bliss. Possibly when we think business in urban, we think about instant profit and try to be surviving in cut-throat competition. But business in rural area is something different from it. One can not suppose instant profit and certainly one should not. Here the term spirituality in business gets meaning.

 If we want to establish business in rural market we need to do something different and really matched with the need of rural people. It is like Blue Ocean strategy where you have lot of opportunity and you need to select one and cultivate it. One example we can see as an ITC E- chaupal. E-Choupal is an initiative of ITC Limited, a large multi business conglomerate in India, to link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns. E-Choupal was conceived to tackle the challenges posed by the unique features of Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of numerous intermediaries. The program involves the installation of computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information. Here ITC did not concern about on the spot profit but tried to empowered rural people so that they can be capable enough to buy its products with better perceived values. This defines the term spiritual marketing in better way.

Today number of companies has severe concern on Corporate Social Responsibility. C SR activities are not completely charity oriented but to make society capable enough to be future market. Business Gurus always see CSR as a tool to generate long term profitability.

          Heart based business may be some time not provide instant profit but by applying it one can surely generate long term loyalty and path to get customer more facilitate life and then to you.     

As world Business Academy cofounder Willis Harman remarked “The dominant institution in any society needs to take responsibility for the whole, as the church did in the days of the Holy Roman Empire.”

Each day more and more business are helping to create a better world by being more socially responsible in how they treat people and the environment.

There is also a new trend one can find in rural Indian market working as social entrepreneurs who are majorly responsible for blurring the line between profit oriented and non profit oriented approach like  Successful social entrepreneur, who has built a remarkable business model that is transforming the lives of millions of people in rural India. As the co-founder of Comat Technologies, leading provider of e-governance solutions, Sriram Raghavan initiated the concept of rural business process outsourcing units and rural business centers. Having strong belief that India is a land of young entrepreneurs and it is important to empower the youth. Comat passes on the benefits of information technology to rural India with business centers and BPO projects across the country and helped rural India in maintain its eternity.

  Adopt spirituality in your business strategies, make your consumer potential and powerful enough so that they can be your brand ambassador and enjoy ultimate happiness of your long term growing business with consumers.  

World Beyond World........With your Soulmate

There are always some questions hopping in my mind which I don't have answer perhaps I couldn't find......................................

Are we only one of our type, Every one is unique of it's kind or we always has some one like us exist in the same world trying to connect with us. Yes if there is real meaning of Soulmate exist in the world then we are really not alone but far away from other complementary part. Science also support our thought rather in diffrent ways. Each entity in the world made of numeros atoms and after the released of that atoms they form another entity................Every unit in this world is connected to anopther in some ways.............

One of the my favourite writer wrote that we can have atoms in our body which can connect us with historical people like quite possible i do have same attoms in my body which can connect me with Hitlor or Gandhi.Here again remember the theory in science atoms never die but transformed same is true in case of energy................Tell me being science student I am supposed to deny the theory of reincarnation but how can i deny it utterly.

Another question yes if we believe on the theory of soulmate, Is it neccessary the other part of our soul would be our counterpart or share same sex.......................I am also not sure that our soul has only one complementry part or several. But it is definetly said that if there is any link between two soul they must share pain & pleasure. That's why sometime we don't feel good inspite having all the comfort and some situations are utterly diffrent of it.............................So how to get real pleasure ultimate happiness try to help our counterparts........But here is dillema ,how to recognise our soulmate...........it could be any one, of any language,any race,of any country.............even animal plants         so...................Yes now i get why spritual or saint people help every one with out any discrimination........................Yes to help their soulmate.................and to get bless of real happiness...................

The paulo coehlo

Diffrent person with different thoughts...............have ability to take reader in to trance .............tough to handle by ordinary.............
                                                    One time make people feel that he is diffrent and just another time realize that nothing indiffrence in it........

What we get what we want

Do we actually know what we want? Sometime we get the same for which one day we aspired but we don’t get ourselves satisfied. Do we always want more than we possess? Or we don’t know what we want ultimately. In my case I found the thing which is so important for me that I cannot live without that one time, just become not important or yes useless at other moments. Means If we cannot decide what we actually want, how can our destiny decide it. May be mostly in long term we cannot get real happiness or any thing in life can provide us instance happiness.

             In management theory the categorization of persons need is defined on the basis of pyramid of needs where we start from physical need then followed by social need then ultimately esteem need. There most of the needs are simultaneous in nature which are very much necessary but cannot provide long term assurance of fulfilment of need. Only last category esteem need has long term beauty which is deep routed need is direct association of our soul.

From B-school to dusty rural roads

What do you expect two young investment bankers, pursuing an MBA from London Business School (LBS), to discuss when they meet? Deals or investment banking. When Gaurav Mehta and Ankit Agarwal met at LBS in the summer of 2008, they spent most of their time discussing rural India, and how they could create a business out of it.
They had a rural connection. Mehta, born in Germany, has been helping Pratham, India’s largest NGO, raise funds and awareness in Germany. In India, Pratham has access to over 10,000 young women who work directly and 3,00,000-plus volunteers in as many villages, many of whom have taken agri-related vocational training.




Mehta and Agarwal thought they could leverage this to create a rural retail network by bringing in products and services to rural consumers that are relevant and affordable. “There’s a huge gap in rural distribution and often producers are not able to take their products to consumers due to high cost and inefficient distribution,” said Agarwal.
This gave birth to Project Dharma, which aims to serve the needs of rural households at the base of the pyramid by creating a rural retail network that provides customised products and services sold at a socially affordable price point. Dharma also aims to provide micro-finance/credit solutions for rural entrepreneurs and consumers.
Starting with villages in Sangli district of Maharashtra, Dharma today sells products and services like solar lanterns; Reuters Market Light, an SMS service for farmers with accurate mandi prices, local weather forecasts and crop advice; Shell gas stove and Godrej Chotukool, a portable refrigerator that runs on battery.
The price tags: The solar lantern is available for Rs 500, Reuters Market Light services for Rs 175 (for 3 months), Rs 350 (for 6 months), and Rs 650 (for 12 months), the gas stove for Rs 850 with a two-year warranty and Rs 1,500 with five-years warranty while Godrej Chotukool sells for Rs 3,000. Dharma has already sold over 700 solar lanterns.
Consumers are buying in for quality and novelty. The solar lantern (which runs for 4-6 hours on a full charge) offers better quality light and is safer than kerosene-lanterns. A consumer spends Rs 50-70 a month on a kerosene lantern. They can recover the cost of a solar lantern in 8-10 months. Similarly, farmers can never trust middlemen when they go to sell their crop. Reuters Market Live provides farmers with direct knowledge of mandi prices for any three crops, and helps them negotiate better for their crop.
Dharma has trained Pratham’s volunteers and former associates to create village level entrepreneurs (VLEs). Typically, they are people from villages who are well networked and associated with Pratham, or may have availed of its vocational training or agri-related consultancy. They could have a farm income of Rs 2,000-Rs 2,500 a month, and make a similar amount by selling products offered by Dharma. It has 70 VLEs working across districts in Maharashtra, and hopes to have 1,000 of them by the end of this year.
Dharma makes money on sourcing of products. Agarwal is not comfortable discussing margins. Since it buys in bulk and reaches rural customers directly, partners are willing to oblige it with margins of 30-50 per cent, which differ across products. The VLEs, in turn, make margins of 20-25 per cent. ‘‘Once we expand, margins will improve over time. That’s why scale is important,’’ said Agarwal. To improve their viability, Dharma has increased the coverage of VLEs from one village to three villages.
Next, the company plans to offer other products like water purifiers and long-lasting, insecticide-treated mosquito nets. It also plans to tie-up with micro-finance institutions to finance the working capital for its VLEs / sales people as well as offer credit to customers. ‘‘The most important thing is to be profitable and have a solid product portfolio of 4-6 products, which may vary across states,’’ said Agarwal.
Dharma’s initiative could pitch it against similar initiatives: ITC’s e-choupal and Hindustan Unilever’s Project Shakti. There’s a difference. Unlike Shakti, which is company-specific, Dharma would sell multiple products. ‘‘We want to source the best products at the best price. We don’t push products. We choose our products through customer surveys, and estimating demand,’’ said Agarwal.
These are early days and Dharma will encounter many challenges as it scales up. As it finds a market for its products, it is bound to attract competition from local traders and me-too ventures (self-help groups or micro-finance competition). Second, it may find it difficult to sustain higher margins on its products. And, finally, the model will get truly tested when Dharma tries to scale-up nationally.