SPRITUALITY…………………..Way to Business Management in Rural

Mostly Business is taken as a synonym of profit where spirituality stands for ultimate happiness and satisfaction. Are spirituality and profitability mutually exclusive?

   In spirituality we never think instant and more fragile benefits rather we go for long term everlasting bliss. Possibly when we think business in urban, we think about instant profit and try to be surviving in cut-throat competition. But business in rural area is something different from it. One can not suppose instant profit and certainly one should not. Here the term spirituality in business gets meaning.

 If we want to establish business in rural market we need to do something different and really matched with the need of rural people. It is like Blue Ocean strategy where you have lot of opportunity and you need to select one and cultivate it. One example we can see as an ITC E- chaupal. E-Choupal is an initiative of ITC Limited, a large multi business conglomerate in India, to link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns. E-Choupal was conceived to tackle the challenges posed by the unique features of Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of numerous intermediaries. The program involves the installation of computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information. Here ITC did not concern about on the spot profit but tried to empowered rural people so that they can be capable enough to buy its products with better perceived values. This defines the term spiritual marketing in better way.

Today number of companies has severe concern on Corporate Social Responsibility. C SR activities are not completely charity oriented but to make society capable enough to be future market. Business Gurus always see CSR as a tool to generate long term profitability.

          Heart based business may be some time not provide instant profit but by applying it one can surely generate long term loyalty and path to get customer more facilitate life and then to you.     

As world Business Academy cofounder Willis Harman remarked “The dominant institution in any society needs to take responsibility for the whole, as the church did in the days of the Holy Roman Empire.”

Each day more and more business are helping to create a better world by being more socially responsible in how they treat people and the environment.

There is also a new trend one can find in rural Indian market working as social entrepreneurs who are majorly responsible for blurring the line between profit oriented and non profit oriented approach like  Successful social entrepreneur, who has built a remarkable business model that is transforming the lives of millions of people in rural India. As the co-founder of Comat Technologies, leading provider of e-governance solutions, Sriram Raghavan initiated the concept of rural business process outsourcing units and rural business centers. Having strong belief that India is a land of young entrepreneurs and it is important to empower the youth. Comat passes on the benefits of information technology to rural India with business centers and BPO projects across the country and helped rural India in maintain its eternity.

  Adopt spirituality in your business strategies, make your consumer potential and powerful enough so that they can be your brand ambassador and enjoy ultimate happiness of your long term growing business with consumers.