कोरोना को पराजित करने को
अपनी हद में  रहें  सदा ,फिर  काहे  का  रोना ।
क्या पैसा  क्या  बाहुबल, विवश  सभी  का  होना ।
प्रकृति  प्रकोप  में  संयम, दूर करे  कोरोना ।।
प्रकृति  प्रवृति पर प्राप्त विजय, अध्यात्म  पंथ दिखाया ।
नदी नदी मद त्याग  हंस,मन मानसरोवर  आया ।।
छोड़ क्रीट  मोती  चुनें, जीवन  बनें  सलोना ।
प्रकृति प्रकोप  में  संयम, दूर करे कोरोना ।।
भोगवाद के बीच नर,अन्तरिक्ष  तक सत्ता ।
पार हुई मर्यादा तो,किया  काल अलबत्ता ।।
लेकर वरदान स्वयं का,भस्मासुर का होना ।
प्रकृति  प्रकोप  में संयम, दूर करे कोरोना ।।
स्पर्धा गत मन्थन  में नर, खुद  को विजयी  माना ।
कोमलता की ताकत का, रूप नहीं पहचाना ।।
अपनी हद में  रहें  सदा, फिर काहे का रोना ।
प्रकृति प्रकोप में संयम, दूर करे कोरोना ।।
कवि ।डा,सत्यदेव  प्रसाद द्विवेदी पथिक, प्राचार्य बिशन नारायण इंटर कालेज हजरतगंज लखनऊ

कोरोना के संबंध में
अपनी हद में  रहें  सदा ,फिर  काहे  का  रोना ।
क्या पैसा  क्या  बाहुबल, विवश  सभी  का  होना ।
प्रकृति  प्रकोप  में  संयम, दूर करे  कोरोना ।।
प्रकृति  प्रवृति पर प्राप्त विजय, अध्यात्म  पंथ दिखाया ।
नदी नदी मद त्याग  हंस,मन मानसरोवर  आया ।।
छोड़ क्रीट  मोती  चुनें, जीवन  बनें  सलोना ।
प्रकृति प्रकोप  में  संयम, दूर करे कोरोना ।।
भोगवाद के बीच नर,अन्तरिक्ष  तक सत्ता ।
पार हुई मर्यादा तो,किया  काल अलबत्ता ।।
लेकर वरदान स्वयं का,भस्मासुर का होना ।
प्रकृति  प्रकोप  में संयम, दूर करे कोरोना ।।
स्पर्धा गत मन्थन  में नर, खुद  को विजयी  माना ।
कोमलता की ताकत का, रूप नहीं पहचाना ।।
अपनी हद में  रहें  सदा, फिर काहे का रोना ।
प्रकृति प्रकोप में संयम, दूर करे कोरोना ।।
कवि ।डा,सत्यदेव  प्रसाद द्विवेदी पथिक, प्राचार्य बिशन नारायण इंटर कालेज हजरतगंज लखनऊ

समकालीन रचना

कोरोना के संबंध मे
को रोनापरदेश,वासियों से,निवेदन
विश्व, हितसहयोगसंबर्धन,करें
दूर,रहकर रोग,का,मर्दन करें
रहें घरपरही रखें परिवार,को।
साफ,सुथरा नित करें घर,बार,को।।
छीक खाँसी मुख, ढँके, रूमाल, से,
हाथ, साबुन, से,धुले, हर,बार, को।
नमस्ते, संमान,नत,गर्दन, करें,
दूर,रहकर, रोग, का, मर्दन, करें ।
संक्रमण, का,काल, आया, देश में  ,
भेंट, कब, हो, जाये, किस, वेश, में ।
सावधानी, से, करें, जग, का, भला,
रखें, संयम, राष्ट्र, ना, हो, क्लेश, में ।
राष्ट्र, हित, इस बात का, बर्धन, करें,
दूर रहकर रोग का मर्दन, करें।।
खुद पे,ये,कर्फ्यू, लगायें, आज हम,
आत्म, संयम, को, दिखाये, आजहम।
त्याग तप, की, भूमि, भारत, भूमि, है,
संकल्प, करके, दिखाये, आजहम।।
रोकने, की, शक्ति, का,अर्जन, करें,
दूर रहकर रोग का मर्दन, करें ।।
डा,सत्यदेव, प्रसाद,द्विवेदी, पथिक
प्राचार्य बिशन, नारायण, इन्टर, कालेज, हज़रतगंज, लखनऊ, मोबाइल, 9026318007

   

 SPRITUALITY…………………..Way to Business Management in Rural

Mostly Business is taken as a synonym of profit where spirituality stands for ultimate happiness and satisfaction. Are spirituality and profitability mutually exclusive?

   In spirituality we never think instant and more fragile benefits rather we go for long term everlasting bliss. Possibly when we think business in urban, we think about instant profit and try to be surviving in cut-throat competition. But business in rural area is something different from it. One can not suppose instant profit and certainly one should not. Here the term spirituality in business gets meaning.

 If we want to establish business in rural market we need to do something different and really matched with the need of rural people. It is like Blue Ocean strategy where you have lot of opportunity and you need to select one and cultivate it. One example we can see as an ITC E- chaupal. E-Choupal is an initiative of ITC Limited, a large multi business conglomerate in India, to link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns. E-Choupal was conceived to tackle the challenges posed by the unique features of Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of numerous intermediaries. The program involves the installation of computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information. Here ITC did not concern about on the spot profit but tried to empowered rural people so that they can be capable enough to buy its products with better perceived values. This defines the term spiritual marketing in better way.

Today number of companies has severe concern on Corporate Social Responsibility. C SR activities are not completely charity oriented but to make society capable enough to be future market. Business Gurus always see CSR as a tool to generate long term profitability.

          Heart based business may be some time not provide instant profit but by applying it one can surely generate long term loyalty and path to get customer more facilitate life and then to you.     

As world Business Academy cofounder Willis Harman remarked “The dominant institution in any society needs to take responsibility for the whole, as the church did in the days of the Holy Roman Empire.”

Each day more and more business are helping to create a better world by being more socially responsible in how they treat people and the environment.

There is also a new trend one can find in rural Indian market working as social entrepreneurs who are majorly responsible for blurring the line between profit oriented and non profit oriented approach like  Successful social entrepreneur, who has built a remarkable business model that is transforming the lives of millions of people in rural India. As the co-founder of Comat Technologies, leading provider of e-governance solutions, Sriram Raghavan initiated the concept of rural business process outsourcing units and rural business centers. Having strong belief that India is a land of young entrepreneurs and it is important to empower the youth. Comat passes on the benefits of information technology to rural India with business centers and BPO projects across the country and helped rural India in maintain its eternity.

  Adopt spirituality in your business strategies, make your consumer potential and powerful enough so that they can be your brand ambassador and enjoy ultimate happiness of your long term growing business with consumers.  

World Beyond World........With your Soulmate

There are always some questions hopping in my mind which I don't have answer perhaps I couldn't find......................................

Are we only one of our type, Every one is unique of it's kind or we always has some one like us exist in the same world trying to connect with us. Yes if there is real meaning of Soulmate exist in the world then we are really not alone but far away from other complementary part. Science also support our thought rather in diffrent ways. Each entity in the world made of numeros atoms and after the released of that atoms they form another entity................Every unit in this world is connected to anopther in some ways.............

One of the my favourite writer wrote that we can have atoms in our body which can connect us with historical people like quite possible i do have same attoms in my body which can connect me with Hitlor or Gandhi.Here again remember the theory in science atoms never die but transformed same is true in case of energy................Tell me being science student I am supposed to deny the theory of reincarnation but how can i deny it utterly.

Another question yes if we believe on the theory of soulmate, Is it neccessary the other part of our soul would be our counterpart or share same sex.......................I am also not sure that our soul has only one complementry part or several. But it is definetly said that if there is any link between two soul they must share pain & pleasure. That's why sometime we don't feel good inspite having all the comfort and some situations are utterly diffrent of it.............................So how to get real pleasure ultimate happiness try to help our counterparts........But here is dillema ,how to recognise our soulmate...........it could be any one, of any language,any race,of any country.............even animal plants         so...................Yes now i get why spritual or saint people help every one with out any discrimination........................Yes to help their soulmate.................and to get bless of real happiness...................

The paulo coehlo

Diffrent person with different thoughts...............have ability to take reader in to trance .............tough to handle by ordinary.............
                                                    One time make people feel that he is diffrent and just another time realize that nothing indiffrence in it........

What we get what we want

Do we actually know what we want? Sometime we get the same for which one day we aspired but we don’t get ourselves satisfied. Do we always want more than we possess? Or we don’t know what we want ultimately. In my case I found the thing which is so important for me that I cannot live without that one time, just become not important or yes useless at other moments. Means If we cannot decide what we actually want, how can our destiny decide it. May be mostly in long term we cannot get real happiness or any thing in life can provide us instance happiness.

             In management theory the categorization of persons need is defined on the basis of pyramid of needs where we start from physical need then followed by social need then ultimately esteem need. There most of the needs are simultaneous in nature which are very much necessary but cannot provide long term assurance of fulfilment of need. Only last category esteem need has long term beauty which is deep routed need is direct association of our soul.